Required content
Every production badge must visibly state:
- The rank or measured achievement.
- The industry and geography.
- The year or observation window.
- The metric and Benchmark Bureau name.
- A link to the live result and controlling methodology.
Prohibited claims
A badge may not say or imply “certified,” “approved,” “endorsed,” “officially the best,” or “guaranteed.” It is evidence of a dated measurement, not product accreditation.
Eligibility and independence
- Eligibility follows the published result.
- Payment does not affect rank or badge access.
- A correction may change or revoke eligibility.
- A superseded badge becomes historical and must retain its date.
Permitted changes
Approved assets may be resized. Users may not remove the market, date, or metric; change the rank; add endorsement language; recolor the badge to imply another status; or continue using it after a material correction invalidates the result.
Correction and removal
Benchmark Bureau may request correction or removal of a misleading badge. The public result and correction record control if a company-created graphic conflicts with the published evidence.