CRM benchmark release · August 2026
The first public CRM recommendation benchmark release.
The August 2026 release found HubSpot CRM had the broadest recommendation reach at 81.5% across 200 core US buyer answers. Company scale and buying priority changed the strongest contextual alternatives.
release_openai_us_crm_2026_02Published August 12, 2026crm-pilot-0.1
Research and publication by Benchmark Bureau · Reviewed September 15, 2026 · Report a correction
Release summary
- Core questions
- 200
- Control observations
- 80
- Products recommended
- 17
- Distinct cited domains
- 194
| Rank | CRM product | Mentioned | Shortlisted | Recommended | First choice |
|---|---|---|---|---|---|
| 1 | HubSpot CRM | 98.0% | 96.0% | 81.5% | 27.1% |
| 2 | Salesforce Sales Cloud | 82.5% | 67.0% | 58.5% | 26.6% |
| 3 | Zoho CRM | 70.5% | 64.0% | 53.5% | 13.1% |
| 4 | Microsoft Dynamics 365 Sales | 54.5% | 52.5% | 46.0% | 4.4% |
| 5 | Pipedrive | 51.5% | 49.0% | 43.0% | 19.0% |
Configuration and observation window
- Provider and API
- OpenAI Responses API
- Model
- gpt-5.6-luna
- Observation window
- August 12, 2026 through August 12, 2026 UTC
- Search setting
- Web search available; used in all valid answers
- Core repetition
- One answer per core prompt